Privacy Policy

This Privacy Policy applies when you download or use our mobile application, Styra, or any other service that links to this Privacy Policy.

About Styra: Styra is a visual search app that lets you snap or upload fashion looks, find similar matches, save favourites, and shop more easily.

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at support@styra.co.uk.

1. What information do we collect?

Personal information you disclose to us

We collect personal information that you voluntarily provide when you register for an account, contact us, express interest in our Services, or otherwise interact with us.

The personal information we collect may include:

• Email address

All personal information you provide must be accurate, complete, and kept up to date.

Sensitive information

We do not process sensitive personal information.

Social media login data

If you choose to register or log in using a third-party social media account, we may receive certain profile information from that provider, as explained in the section How do we handle your social logins?.

Application data

If you use our app, we may collect the following if you grant permission:

• Mobile device access: We may request access to features on your device, including the camera and similar functionality needed to operate the app.
• Mobile device data: We may automatically collect information such as device ID, model, manufacturer, operating system, version details, browser type, app identifiers, mobile carrier, and IP address.

This information helps us maintain security, keep the app working properly, troubleshoot issues, and improve our internal analytics and reporting.

Information automatically collected

When you visit, use, or navigate our Services, we may automatically collect certain technical and usage information. This may include your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, approximate location, and information about how and when you use the Services.

This information is mainly used to maintain security, operate the Services, and support internal analytics and reporting.

Log and usage data

Our servers may automatically record service-related, diagnostic, usage, and performance information such as IP address, device information, browser type, activity within the Services, date and time stamps, searches, viewed pages, crash reports, and hardware settings.

Location data

We may collect location data, which may be precise or imprecise depending on your device and settings. For example, we may use GPS or IP-based signals to estimate your location. You can disable location permissions in your device settings, although some features may not work as intended if you do.

2. How do we process your information?

We process your information to provide, improve, and administer our Services, communicate with you, maintain security, prevent fraud, and comply with legal obligations.

We may process your personal information to:

• Facilitate account creation and authentication
• Manage and maintain user accounts
• Provide app functionality and support
• Protect an individual's vital interests where necessary
• Improve the performance, reliability, and security of our Services

3. What legal bases do we rely on to process your personal information?

We only process personal information where we have a valid legal basis under applicable law.

If you are in the UK or EU

Under the UK GDPR and GDPR, we may rely on the following legal bases:

• Consent: where you have given clear permission for a specific purpose.
• Legal obligations: where processing is necessary for compliance with law.
• Vital interests: where processing is necessary to protect someone's life or safety.

If you are in Canada

We may process information with your express or implied consent, depending on the circumstances and applicable law. In certain limited cases, the law may also allow us to process information without consent, such as for fraud detection, legal compliance, or emergencies.

4. When and with whom do we share your personal information?

We may share personal information with trusted third parties that help us operate our Services. These may include service providers and contractors who support hosting, infrastructure, authentication, customer support, security, and core app functionality.

We require these third parties to protect your information and only use it for the services they provide to us.

We may also share your information in connection with a merger, acquisition, financing, or sale of all or part of our business.

5. Do we use cookies and other tracking technologies?

We may use limited cookies or similar technologies where needed to support core functionality, maintain security, remember preferences, and keep our Services working properly.

We do not describe the use of advertising cookies, targeted advertising technologies, or Google Analytics in this version of the Privacy Policy.

6. Do we offer artificial intelligence-based products?

Yes. Our Services may include features powered by artificial intelligence, machine learning, or similar technologies ("AI Products").

These tools are designed to support functions such as AI search within Styra.

Where necessary to provide those features, inputs and related data may be processed by third-party technology providers acting on our behalf. We use those services only to deliver the relevant functionality in line with this Privacy Policy and our agreements with them.

7. How do we handle your social logins?

If you choose to register or log in using a third-party social media account, we may receive certain information from that provider. Depending on the provider and your settings, this may include your name, email address, profile image, and other public profile information needed to support login or account creation.

We use this information only for the purposes described in this Privacy Policy or otherwise explained to you at the time of login. We do not control how third-party social platforms process your information, so you should also review their privacy policies.

8. How long do we keep your information?

We keep your personal information only for as long as necessary to fulfil the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

In general, we retain personal information for as long as you maintain an account with us, unless we need to keep it for legal, tax, accounting, fraud prevention, dispute resolution, or operational reasons.

When we no longer need your information, we will delete it, anonymise it, or securely isolate it until deletion is possible.

9. How do we keep your information safe?

We use appropriate and reasonable technical and organisational measures designed to protect the personal information we process.

However, no electronic transmission over the internet or storage system can be guaranteed to be 100% secure. While we work to protect your information, you use the Services at your own risk and should only access them in a secure environment.

10. What are your privacy rights?

Depending on where you live, you may have rights under applicable data protection laws. These may include the right to:

• Access your personal information
• Request correction of inaccurate data
• Request deletion of your data
• Restrict or object to certain processing
• Request portability of your data
• Withdraw consent where processing is based on consent

If you would like to exercise any of these rights, contact us at support@styra.co.uk.

Account information

You may request to review, update, or delete your account information by contacting us. We may retain certain information where required for legal, fraud prevention, dispute resolution, or enforcement purposes.

11. Controls for Do-Not-Track features

Some browsers and mobile devices offer a Do-Not-Track ("DNT") setting. Because there is currently no consistent industry standard for recognising or honouring DNT signals, we do not respond to them at this time. If a recognised standard is adopted in the future and we are required to follow it, we will update this Privacy Policy.

12. Do we make updates to this notice?

Yes. We may update this Privacy Policy from time to time to remain compliant with relevant laws and reflect changes to our Services. When we do, we will revise the "Last updated" date at the top of this page and, where required, provide additional notice.

13. How can you contact us about this notice?

If you have questions or comments about this Privacy Policy, you can contact us at:

Pawsome Network LTD
128 City Road
London, United Kingdom, EC1V 2NX
support@styra.co.uk

14. How can you review, update, or delete the data we collect from you?

Depending on the laws that apply to you, you may have the right to request access to the personal information we hold about you, request corrections, request deletion, or withdraw consent to certain processing.

To make a request, please contact us at support@styra.co.uk.